Is a graphic designer an artist? You could call him or her that, but the practice is more complex, especially when it comes to digital design that performs. This article will explore some of the top areas a graphic designer is responsible for on the company’s website. The graphic designer will oftentimes collaborate with other industry professionals including web developers or copywriters in order to achieve the goals of solid branding.
Here are areas the graphic designer will focus on:
Images – the images of the site, including on the homepage and other supplementary pages is one aspect of making the website appealing to site visitors.
Fonts – that is the way in which letters, or otherwise the copy is typed in. While there are numerous pre-designed fonts to choose from, good graphic designers will know the industry’s best practices, and what types of fonts will work best for the niche brand, whether retail, services or an industry firm for instance.
Logos – the company’s printed logos will be converted digitally, in order to keep in line with the company’s message and branding.
The Layout – of the site. How will the website seem at first glance? Cluttered or clean? A web graphic designer can make this key difference.
Tools of the Trade
Graphic designers, as well as print design agencies will rely on several tools in order to complete the job in a professional manner. Some examples of these tools include:
Books – in any trade, reading is key to unlocking invaluable knowledge. Some books are oftentimes bought in a digital copy and read on an ereader like a Kindle or iPad.
Webinars – by always staying ahead, graphic designers are able to outperform the competition, and keep clients happy. Every so often, there are informational webinars held by industry leaders. The beauty of these webinars is that the visitor or subscriber need not travel from their own location to attend. The subscriber simply logs in and watches the information being presented – in order to improve upon their craft.
Software – graphic designers also use software to help customize their designs. These software make the job of designing much easier than doing it from scratch. In terms of web designs, as this article relates, several online software exist, but the most common include Adobe or Final Cut Pro for instance.
Computers – most professionals these days rely on an advanced computer to get the job done, not excepting the graphic designer, who will need this even more. There’s no real opportunity to complete the designs on paper, since the aim is to create a digital design that will perform on the internet. As such, a computer is essential. Varied graphic designers will each have their own preferences regarding what types of computer brands are used, and to supplement the design strategy, a paper or digital sketchpad is oftentimes used.
Graphic designers occasionally cross market other service besides web design, include the online graphic orders of print tees and other company souvenirs. Offline print agencies may furthermore combine both offline and internet services in order to improve upon their bottom line.